Analytics & Reporting For FastTrack Logistics

FastTrack Logistics needed deeper insights into their digital marketing efforts and sales performance to optimize strategies. Enevo.Tech provided advanced analytics and reporting solutions to give them actionable insights for better decision-making.

Key Services Provided:

• Custom Dashboards: Built real-time dashboards that consolidated key metrics, including website traffic, ad campaign performance, and sales conversion rates.

• Data Analytics & Insights: Used Google Analytics and other tools to track user behavior, identify trends, and provide actionable insights.

• Campaign Performance Reporting: Created monthly reports detailing the success of paid ads, email campaigns, and organic strategies, helping the client understand ROI and areas for improvement.

• A/B Testing & Optimization: Conducted A/B testing on landing pages and ad creatives, providing data-backed recommendations for optimization.

Results:

• 25% increase in conversion rates due to data-driven insights

• 30% improvement in ad spend efficiency

• 40% improvement in website traffic from refined campaigns and strategies