How Artificial Intelligence Is Disrupting Traditional Ad Models and What It Means for the Future of Marketing The Shockwave: WPP’s Earnings Dive In a sharp market reaction, WPP one of the world’s leading advertising giants witnessed an 18% drop in..
As the tax season heats up, TurboTax has made a strategic shift by becoming one of the first major brands to advertise on Perplexity—an AI-powered search engine gaining traction among tech-savvy users. This move signals not just an experimental marketing..