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AI

AI Is Slamming the Advertising Business — A Wake-Up Call for Agencies

AI Marketing July 16, 2025

How Artificial Intelligence Is Disrupting Traditional Ad Models and What It Means for the Future of Marketing The Shockwave: WPP’s Earnings Dive In a sharp market reaction, WPP one of the world’s leading advertising giants witnessed an 18% drop in..

TurboTax Quietly Starts Advertising on Perplexity: A Strategic Move into AI Search Advertising.

AI Tech May 5, 2025

As the tax season heats up, TurboTax has made a strategic shift by becoming one of the first major brands to advertise on Perplexity—an AI-powered search engine gaining traction among tech-savvy users. This move signals not just an experimental marketing..

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